Systems Thinking: Establishing Purpose by Andy Lipok

I once came across a statement of purpose for an organisation and it read as follows: “We exist to professionally build long-term high-impact sources so that we may endeavour to synergistically leverage existing effective deliverables to stay competitive in tomorrow’s world.” So there you have the purpose! Everyone now clear on what they need to do, how to measure progress and how to do it? Not a chance!
True purpose can only be established by studying the WHAT and WHY of current performance. A statement of purpose must be expressed from the customer’s point of view and in their terms, i.e. from the outside-in not top-down. This outside-in perspective is one of the key features of a new way of thinking about organisations and management method.
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Systems Thinking: Purpose by Andy Lipok

The first in a series of blogs to investigate new or different approaches to how we make our work, work better for staff and customers. This week we start with the concept of purpose.  In the midst of social and economic unrest across the globe, in combination with advancing technology creating instant collaboration and news on a global scale, the views of social groups & entire populations are being heard on an ever more forceful scale.
As a result of this backdrop the question of purpose, of banks in particular, has been challenging the Chairs of major companies, presumably not helped by Lloyd Blankfein suggesting Goldman Sachs was doing ‘God’s work’! Whilst the question of ‘What is our purpose?’ should be seemingly easy to ascertain for a Retail Bank, the question of how we focus on this purpose and the subsequent questions this raises holds a more complex series of challenges to traditional management practices.
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