Name of speaker and subject: Paul Bruce, Scottish Short Film Distribution
Title of talk: The Long Tail and Scottish Short Films
Bullet points of what you would like to cover:
- Current State of Scottish Short Film Distribution
- Opportunities in the digital age
- Barriers to distribution
The term long tail has gained popularity in recent times as describing the retailing strategy of selling a large number of unique items with relatively small quantities sold of each – usually in addition to selling fewer popular items in large quantities. The long tail was popularized by Chris Anderson in an October 2004 Wired magazine article, in which he mentioned Amazon.com, Apple and Netflix as examples of businesses applying this strategy. Anderson elaborated the concept in his book The Long Tail: Why the Future of Business Is Selling Less of More.