Ethnocentrism and Country of Origin Effects: The Process of Purchasing by Doreen Soutar

The early models of purchasing behaviour were developed in the 1970s, and were informed by research in psychology into the relationship between the individual’s intention to act and their subsequent behaviour (Fishbein & Azjen, 1975).

These models relatively simplistic, suggesting that behaviour was a result of a reasoning process which took internal thought processes and external influences into account. As these models were applied to purchasing decisions and expanded, it became clear that purchasing decisions were only partly rational, and contained a much wider and more complex interaction of influences.
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The Story Of A Poacher: Bob Redwater Aged 16

By this time I’d owned the Airsporter rifle for a couple of months and my marksmanship was improving all of the time. Practice makes perfect. Confidence was essential in being a successful hunter. Knowing the killing range of a weapon was important and made it less likely to wound a creature. My right eye was my master eye which meant it was unnecessary to close my left eye to line up the sights.
This made a shot quicker when looking along the Barrel to line up the fore sight with the back sight. I also adjusted the trigger so it needed a very light squeeze to shoot the gun. I found I could shoot more accurately by squeezing the trigger as soon as the sights lined up rather than try to hold the sights on the target. The rifle weighed about 7 pounds.

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Ethnocentricism and Country of Origin Effects: Literature Review by Doreen Soutar

The literature review is divided into three main sections: the first section looks at the background into models of purchasing behaviour developed out of psychological research, such as the Theory of Reasoned Action (TRA) proposed by Fishbein and Azjen (1975) and the Theory of Planned Behaviour (Azjen, 1991).

These psychological models began to adapted for use in business research in the late nineties and early 2000s with models developed by Kotler (2000) and Hawkins et al (2001). From simple early models, theories of purchasing behaviour have become more complex over the years, and have attempted to account for both rational and non-rational aspects of behaviour, as well as social and cognitive aspects of purchasing trends. Read more…

Podcast: Basic Computer Programming With No Code by Dr Tim Willis

This is a podcast of when Dr Tim Willis gave a talk on the Basics of Computer Programming Without The code.

He taught himself Sinclair Basic as a 13-year-old, as the only way to play games back then was to laboriously type them into a computer from magazines. He used to have to start all over again as soon as he switched the computer off, until many years later he got a tape recorder. He learned how the code worked by experimenting with changing things. Read more…

Podcast: Peter Shukie Shares His Philosophy of Community Open Online Courses

This is a podcast of Peter Shukie sharing his philosophy of what lies behind the Community Open Online Courses vision. Community Open Online Courses is a vision which takes the MOOC (Massive Open Online Course) and flips the model making the community the creator of the content.  This innovation in education and learning is important in that it values the inherent knowledge of individuals wherever they are situated.

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